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Privacy policy


This privacy policy (“Privacy Policy”) provides a detailed description of how Allen Media, LLC and its affiliates including, but not limited to Weather Group Television, LLC, Entertainment Studios Digital Media, LLC, Sports.TV, LLC and Allen Media Digital, LLC (“us,” “we,” or “our”) collect, use, and share information about you as well as your rights and choices regarding such information. This Privacy Policy applies to any online location, mobile applications, interactive TV applications, desktop applications, digital media players, and other digital services that link to this Privacy Policy (the “Service”) including the following:
other Weather Group owned websites

Please note this Privacy Policy does not apply to the “” or other sites and services provided by The Weather Company.

As used in this Privacy Policy, the term “you” or “your” refers to each user accessing our Service, whether you are a subscriber, other registered user, or a visitor who has not subscribed to or registered for the Services. Any services offered by us or an affiliate of ours (“Affiliate”) that have a separate privacy policy are not covered by this Privacy Policy.

By using our Service, you consent to the applicable terms of use for the respective Service and agree to the collection and use of information from or about you as explained in this Privacy Policy. If you do not agree and consent to the collection and use of information from or about you in accordance with this Privacy Policy, then you may not use and/or must discontinue use of the Service.

Our Service is intended for users in the United States. If you are located outside of the United States and are accessing our Service, your personal information as described in the Privacy Policy will be processed and stored in the United States, and the laws in the United States may not be as protective of personal information as laws in your resident country. If you do not agree with the processing of your personal information in the United States, or you do not otherwise accept this Privacy Policy or the Terms of Use, please discontinue your use of the Service.

If you are a California resident, please see the “Additional Disclosures for California Residents”. If you have any questions or wish to exercise your rights and choices, please contact us as set out in the “Contact Us” section.

1. What is Covered by this Privacy Policy

This Privacy Policy discloses how we collect, use, and share information we gather about you and the choices you have regarding our use of and your ability to update and manage the information.

This Privacy Policy has information about:

Personally Identifiable and Other Information Collected by Us
How We Use Your Personally Identifiable Information
How We Share Your Personally Identifiable Information
Third-Party Web Sites, Third-Party Services, Plug-Ins and Links
Analytics and Advertising
Your Rights and Choices
Children’s Privacy
Security and Account Access
Changes to the Privacy Policy
Contact Us
Additional Disclosures for Nevada Residents
Additional Disclosures California Residents

2. Personally Identifiable and Other Information Collected by Us

In order to maximize your experience and to provide you with enhanced products and services, we collect personally identifiable information (“PII”) from you. This information is collected and stored electronically by us. This information may be provided to us voluntarily by you, collected automatically by us from you, or provided to us from third-party sources as further explained in this Section 2.

A.Information You Voluntarily Provide

We collect information about you when you use the Service, including information you provide when you sign up for our Service; complete a survey; register for a promotion, contest or sweepstakes; send us an e-mail message or complete an inquiry form to receive additional information; sign up for an email newsletter; report weather or other conditions; submit information about yourself (e.g., your gender, age, age range, address, birthday); request alerts or notifications; report locations; or make a purchase from us, contact customer support, or apply for a job. The following categories of information we collect and have collected in the last 12 months:

Contact Data, including your first and last name, e-mail address, postal address, and phone number.
Account Credentials, including your username, password, password hints, and information for authentication and account access.
Demographic Data, including your age, age range, birthday, gender, and location.
Billing Data, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments.
Profile Data, including your interests, inferences, preferences, and favorites.
Content, including content within any messages you send to us (such as weather reports or conditions, feedback and questions to customer support) or publicly post on the Service (such as in product reviews or blog comments).
Job Applicant Data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions.
Location information, including self-reported locations and self-reported zip codes.
You may choose to voluntarily provide other information to us that we do not request, and, in such instances, we have no control over what categories of PII such disclosure may include. Any additional information provided by you to us is provided at your discretion and you consent to our use of that information in accordance with the Privacy Policy or for the purpose(s) for which you provided the information.

B.Information Collected Automatically

We also may collect certain information through automated means. The categories of information we automatically collect and may have collected in the last 12 months includes:
Service Use Data, including data about features you use, pages and channels you visit, emails, content and advertisements you view, products and services you view and purchase, the time of day you view and browse, and your referring and exiting pages.
Device Data, including data about the device brand or model, browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and device identifiers such as IP address and Ad Id.
Location Data, including imprecise location data (such as location derived from an IP address or data that indicates a city or postal code level) and, with your consent, precise location data (such as latitude/longitude data). This may include physical geographic location using GPS, cellular network location-based services on your device, and browser services.
We use various tracking technologies to automatically collect information when you use the Service, including the following:
Log Files, which are files that record events that occur in connection with your use of the Service, including access times, information related to what you are watching, context/genre of content being watched, and certain related inferences such as audience segments matched utilizing segment user ID.
Cookies, which are text files containing small amounts of information that are downloaded to your computer or mobile device when you visit a website that act as a unique tag to identify your browser. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate our website and expire when you close your browser. Persistent cookies help with personalizing your experience, remembering your preferences, and supporting security features. Additionally, persistent cookies allow us to bring you advertising both on and off the Service. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.
Pixels and Web Beacons, which are electronic tags. Certain pages on our sites contain web beacons (also known as Internet tags, pixel tags and clear GIFs). A pixel tag is an electronic image, often a single pixel (1x1), which is ordinarily not visible to users and may be associated with cookies on users’ hard drives. These pixel tags collect anonymous data. These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies sent by the third party.
App Technologies, which are technologies included in our apps that are not browser-based like cookies and cannot be controlled by browser settings. For example, our apps may include SDKs (software development kits), which is code that sends information about your use to a server. These SDKs allow us to track our communications, bring you advertising both on and off the Service, and provide you with additional functionality, such as the ability to connect our Service with your social media account.
Location-Identifying Technologies, which are technologies used to collect your location. For example, GPS, WiFi, and Bluetooth may be used to collect precise location data when you consent to precise location tracking through our apps. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.
Local Shared Objects, which are stored within your browser on your electronic device used to enhance your user experience, for example, by storing your user preferences and settings, such as your volume/mute settings, and in connection with animated content on our sites. Local Shared Objects are similar to browser cookies but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access PII that you have provided on the sites and cannot be accessed by other websites.
For further information on how we use tracking technologies for analytics and advertising, and your rights and choices regarding them, see the “Analytics and Advertising” and “Your Rights and Choices” sections below.

C. Information From Third-Party Sources

We also collect information from third-party sources in limited circumstances. The following are the categories of sources we collect information from:

Social networks, when you engage with our content, reference our Service, or grant us permission to access information from the social networks.
Business Partners, including businesses that we partner with in order to provide you the Service on such business partner’s hardware or platform including but not limited to Roku, Apple (including tvOS and iOS), AFTV, Android (including Android TV), Tizen, Vizio, Comcast, Verizon, and Hisense when you launch our Service from any such partner’s hardware or platform.
Publicly-available sources, including data in the public domain.

3. How We Use Your Personally Identifiable Information

We collect and use PII for business and commercial purposes in accordance with the practices described in this Privacy Policy. Our business purposes for collecting and using information, including in the last 12 months, include to:

Operate and manage our Service, including your registration and account.
Perform services requested by you, such as personalize your services, respond to your comments and questions, and to assist you with operational or other requests such as technical service queries and password reset requests.
Enhance, improve and otherwise update our Service.
Send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.
Prevent and address fraud, breach of policies or terms, and threats or harm.
Monitor and analyze trends, usage, and activities.
Conduct research, including focus groups and surveys.
Improve our Service (including our websites and apps), marketing efforts, and other products/services.
Develop and send you direct marketing, including advertisements and communications, about our and other entities’ products, special offers, promotions, rewards, events, and services.
Conduct promotions, including verifying your eligibility and delivering prizes in connection with your entries.
Help us quickly and efficiently respond to inquiries and requests, and otherwise communicate with you in connection with your requests.
Fulfill any other business or commercial purposes at your direction or with your notice and/or consent.
Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.

We may combine information about you with information obtained from other sources. These sources may include Service Providers that help us determine location based on your IP address; online and offline data providers, from which we obtain demographic, interest based and online advertising related data; publicly-available sources; and partners that help market to you products or services that may be of interest to you.

We do not rent, transfer or share PII about you with other people or non-affiliated companies in exchange for money. In section 4 below, we explain the ways we may disclose your PII with third-parties.

4. How We Share Your Personally Identifiable Information

With Service Providers. We share information with entities that process information on our behalf for our business purposes. Service Providers may include, for example, companies that process credit card information or handle shipping for us, deliver materials to you via e-mail or postal service, organize, administer, process, or provide advertising services, authenticate your subscription with your cable, satellite or IP delivered content provider, provide IT services, provide marketing and/or communication services, provide customer service, analyze and enhance data, process and administer surveys, provide support, assist with system crashes, help diagnose problems, and/or analyze data on our behalf to help us provide more relevant offers and advertising to you and to eliminate the delivery of duplicate offers as well as correcting and/or updating users’ data based on information we provide them.
With Other Vendors. We share information with vendors for business and commercial purposes, including analytics and advertising technology companies. Vendors may act as our Service Providers, or in certain contexts, independently decide how to process your information. For more information on advertising and analytics, see the “Analytics and Advertising” section below.
With Our Affiliates. We share information with our related entities including our parent and sister companies for business purposes such as customer support, marketing, product development, and technical operations. We also may share information with affiliates for commercial purposes. We may provide you with special offers (including special offers of our Affiliates) and may use your information to inform you of other products or services available from us.
With Our Business Partners. We share information with our partners in connection with offering our Service over the business partner’s platform, selling or distributing our products, or engaging in joint marketing activities.
To Facilitate Changes of Control. We continually look for ways to improve our business, including purchasing or selling all or part of a business or company. We share information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale or any other type of acquisition, business combination of all or any portion of our business or assets, change of control, or a transfer of all or a portion of our business or assets to another third party (including in the case of any bankruptcy proceeding).
For Legal Purposes. We share information to comply with the law or other legal process, and where required, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. We also share information to protect the rights, property, life, health, security and safety of us, the Service, or anyone else.
To Facilitate Requests. We share information at your request or direction, such as when you choose to share information with a social network about your activities on the Service.
With Your Consent. We share information with notice to you and your consent.
Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.

5. Third-Party Websites, Third-Party Services, Plug-Ins and Links

Like many websites on the Internet and other Internet-based services, our Services link to pages located on websites, platforms or services maintained by various other entities. These other websites, platforms and services are not bound by this Privacy Policy, and we are not responsible for their information collection practices. The privacy policies of other organizations may differ from ours, for example, with respect to the level of security, use of cookies, and collection, use, and disclosure of PII. We do not control such entities’ data handling practices and we recommend that you review their privacy notices, terms of use, and license agreements prior to using our Service with any such websites or other Internet-based service.

In some cases, you may navigate to pages of other websites that are framed with elements of a Service offered by us such as in the header or footer. In that case the URL will identify the site you are visiting. In other cases, such as advertisements, you will be connecting to another site or service when you click on or otherwise activate those opportunities, including click-to-call, click-to-text, and click-to-email opportunities. You may also encounter third party applications that interact with the Service. The following are some examples of ways our Service may connect you to other unaffiliated websites and Internet-based services:

Links. Our Service includes links that hyperlink to websites, platforms, and other services not operated or controlled by us. We may get a commission if you purchase a product after clicking on a link to such a website.
Liking, Sharing, and Logging-In. We may embed a pixel or SDK on our Service that allows you to “like” or “share” content on, or log-in to your account through social media. If you choose to engage with such integration, we may receive information from the social network that you have authorized to share with us. Please note that the social network may independently collect information about you through the integration.
Voice-Activated Skills. We may offer skills through Alexa, Google Home, and other voice-activated platforms, and use the voice processing and other technologies discussed in the “Information Collected Automatically” section above. Any information you provide to us when you engage with our skills is treated in accordance with this Privacy Policy.
Platform Linking. We offer you the ability to link your account to another service in order to retrieve certain data about your account on that service, such as a subscription service. For example, you may authenticate your account with a cable, satellite or IP delivered content provider.

6. Analytics and Advertising

We, our service providers acting on our behalf, and our Vendors, use various Internet technologies which help us to manage the operations of a Service offered by us and track your usage behavior so that we can tailor information and advertisements to make your visits more enjoyable and meaningful.

We use Google Analytics to help analyze how users use the Service. These tools use cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Service (including IP address) is transmitted to our data collection tool Service Providers like Google. This information is then used by us to evaluate visitors’ use of the Service and to compile statistical reports on Service activity. If you would like to opt-out from the use of your information by Google analytics, you may use Google’s analytics opt-out browser add-on designed for this purpose. We also use our internal analytics tools to analyze how users use the Service.

In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services.

As part of this process, we may incorporate tracking technologies into our own Service (including our website and emails) as well as into our ads displayed on other websites, platforms and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).

We also use audience matching services to reach people (or people similar to people) who have visited our Service or are identified in one or more of our databases (“Matched Ads”). This is done by us uploading a customer list to a technology service or incorporating a pixel from a technology service into our own Service, and the technology service matching common factors between our data and their data. For instance, we incorporate the Facebook pixel on our Service and may share your email address with Facebook as part of our use of Facebook Custom Audiences. As indicated above, vendors may act as our service providers, or in certain contexts, independently decide how to process your information. This Privacy Policy does not cover the use of various technologies by advertisers, ad networks, advertising servers, and analytics companies. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.