POLO RALPH LAUREN INTRODUCES EXCLUSIVE COLLECTION FOR MOREHOUSE AND SPELMAN COLLEGES

By Say~It~Loud!

March 21, 2022

The Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection is a first-of-its kind  collaboration for the Company.


Celebrating the sartorial traditions and history of both schools with Ralph Lauren’s signature tailoring, The Collection seeks to honor the history of both schools and widen the aperture of Ralph Lauren’s storytelling — including the nature of life at historically Black colleges and universities (HBCUs), a story untold in depictions of Ralph Lauren’s collegiate  sensibility until today.

“This collection expresses the spirited history, deep sense of community and legacy of timeless dressing at historically Black colleges and universities,”
Ralph Lauren, Fashion icon, Founder, Polo Ralph Lauren

“This collection expresses the spirited history, deep sense of community  and legacy of timeless dressing at historically Black colleges and  universities,” said Ralph Lauren, executive chairman and chief  creative officer of Ralph Lauren Corporation. “It’s so much more than  a portrayal of a collegiate design sensibility. It’s about sharing a more  complete and authentic portrait of American style and of the American  dream — ensuring stories of Black life and experiences are embedded in  the inspiration and aspiration of our brand.”


Image credit: © Photo: Nadine Ijewere/Polo Ralph Lauren

Morehouse Alumnus James Jeter


Conceptualized and designed by Morehouse alumnus James Jeter, director of concept design & special projects for Ralph Lauren, in collaboration with Spelman graduate Dara Douglas, director of inspirational content for Ralph Lauren, the collection marks the first time the brand has partnered with an institute of higher learning.

“Spelman College’s culture is a powerful combination of both community engagement and confident self-invention. This collection celebrates the inventiveness of individual style, when it intersects boldly with institutional tradition, such as the choices on display in the wearing of white attire,”
Mary Schmidt Campbell, Ph.D., - President of Spelman


“By sharing the early history of Spelman, as reflected in archival research, through clothing, the collection encourages conversations about the creative power of the Black experience and the ways in which a personal fashion aesthetic intersects with institutional values of solidarity and connection."


Image credit: © Photo: Nadine Ijewere/Polo Ralph Lauren

 

The collection will be available to global consumers on March 29, 2022, on RalphLauren.com, the Polo App, the Ralph Lauren App, Morehouse College and Spelman  College Follett campus bookstores and in select Ralph Lauren stores  while quantities last.

 

Watch the trailer to the film
A Portrait of the American Dream

Through compelling footage and dynamic digital and in-store presentations, consumers can experience the story of this collection beyond the product. Ralph Lauren’s accompanying film, “A Portrait of the American Dream,”

Image credit: © Photo: Nadine Ijewere/Polo Ralph Lauren

In 2020, Ralph Lauren made a series of commitments to take action on  racial equity and reexamine how the Company portrays the American  dream, mindful of its unique position in defining, interpreting and  depicting Americana worldwide. Aligned with these commitments, the  Ralph Lauren Corporate Foundation pledged $2 million to support  scholarships for students at Morehouse College, Spelman College  and 10 additional HBCUs through the United Negro College Fund  in December 2021.

The Company is also actively facilitating career  pathways for Black talent by deepening internship, recruitment,  mentorship and development programs. These efforts include reserving  dedicated internship offers for HBCU students and expanding talent  acquisition relationships with HBCUs beyond the traditional recruiting  season.