“Secure The Bag” Career Fest

By Say~It~Loud!

May 23, 2021

HBCU HEROES Presents "Secure The Bag" Career Fest. A FREE Summer Series to Empower HBCU Students & Promote Workplace Diversity Featuring Entertainers, Athletes, Fortune 500 Companies

ATLANTA (May, 2021) HBCU Heroes, a non-profit (501C3) founded by Tracey Pennywell and NBA veteran, George Lynch, announces its partnership with Citi for “Secure The Bag Career Fest,” a virtual summer series launching Friday, May 14 at 1 pm ET. There will be panels dedicated to diversifying the HBCU talent pool featuring an array of celebrities, athletes, CEOs, and HR/hiring managers lending their voices to support Historically Black Colleges & Universities (HBCU) students seeking career opportunities. Registration is free and open to the public: HERE.

Speakers for the series include (NFL player/Falcons); execs such as Erika Alexander (actress), Brandon Copeland (NFL player/Falcons); execs such as Camye Mackey (Atlanta Hawks), Lindsay LaBennett (Wasserman Group), Jamitha Fields (The Paley Center for Media), Allie Butler (Coca Cola Consolidated, Inc.), David Mesfin (InnOcean Worldwide), Niele Anderson (Fox Soul TV) & more.

The mission is to empower HBCU students with tools to compete in corporate America, finance, big-tech, media, and other industries to “secure the bag” aka become financially successful. To sponsor, visit: HERE.

Participants will be treated to career readiness advice, tips & tricks, networking opportunities, and even prizes. Intel, in its continued sponsorship of HBCU Heroes’ initiatives, is also donating Intel® NUC computers to HBCU students throughout the summer series.

"Being an NFL player, I get approached by people giving me the information I need on financial literacy,” said Brandon “Cope” Copeland, NFL linebacker (Atlanta Falcons). “What about my mother, brother, and cousins? What about all these people out here who work just as hard as I do? They could really save themselves growing pains and maximize their own life goals of financial freedom with just a bit of information. That’s why I’m teaming up with HBCU Heroes to help HBCU students “secure the bag.” 

Cope is also funding the $1,000 Brandon Copeland Financial Literacy Grant Contest where a lucky winner will be chosen live during the event.

“Building pathways to careers and entrepreneurship, impacts the long-term economic mobility of our youth--our future leaders,” said Camye Mackey, Chief People, Diversity and Inclusion Officer Atlanta Hawks & State Farm Arena. “As an alumna of Howard University, I graduated with a strong foundation to prepare me for my career. It is now a privilege and responsibility to help pave the way for today’s students. I am thrilled to be a part of the HBCU Heroes!”

The Secure the Bag Career Fest Summer Series topics include:

  • May 14th - Fortune 500 Companies, Financial Literacy, NFTs, Tech, Sports, Media

  • June 11th - Start-Ups, Mass Media, Advertising, Entertainment

  • July 9th - Sports Management, E-Sports, Healthcare, Wellness, Fitness

  • August 13th - Big Tech, FAANG, Sports, Finance, Media, Entertainment 

“When I was growing up, nobody ever talked to me about the importance of great credit and all the things that go along with financial success and security that are included in the building blocks of financial literacy,” said Ray Leonard, Jr., son of boxing legend Sugar Ray Leonard, also a consultant to Fortune 1000 companies.

Phreesia, a company that helps medical groups and health systems automate the intake process and provide a better, more engaging patient experience, is lending its support by creating a volunteer program open to its employees to assist students in the HBCU Heroes network with resume writing, mock interviews, and other career readiness tools throughout the Secure The Bag Summer Series and beyond. This partnership will be an invaluable resource for HBCU students who need additional support as they prepare to enter the workforce.

"I’m proud to continue to partner with HBCU Heroes to assist in providing a voice and opportunities to level the playing field for HBCU students and alumni,” said Lindsay LaBennett Senior Director/Inclusion, Diversity and Equity - Wasserman. “As a proud NC A&T State University alumnus, I’m happy to participate in this event that’ll also benefit students from my beloved alma mater as well as across the HBCU community.” 

Additional sponsors include Capricorn Investment Group and Sharecare. 

Registration is FREE HERE

Website: http://www.HBCUHeroes.org.

Promotional video: https://www.youtube.com/watch?v=pauKwEkTo7g


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About HBCU Heroes:

HBCU Heroes, founded by NBA veteran George Lynch and marketing CEO Tracey Pennywell sits at the nexus of culture, community, and commerce. Their proven track record with fundraisers, streamathons, their Digital Media Fellows Program, eSports tournaments, career fests, and more have uniquely positioned them as a premier one-stop-shop, providing a highly employable talent pipeline and social impact initiatives that connect the HBCU universe with brands. 


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