If you are a California resident, please see the “Additional Disclosures for California Residents”. If you have any questions or wish to exercise your rights and choices, please contact us as set out in the “Contact Us” section.
2. Personally Identifiable and Other Information Collected by Us
In order to maximize your experience and to provide you with enhanced products and services, we collect personally identifiable information (“PII”) from you. This information is collected and stored electronically by us. This information may be provided to us voluntarily by you, collected automatically by us from you, or provided to us from third-party sources as further explained in this Section 2.
A.Information You Voluntarily Provide
We collect information about you when you use the Service, including information you provide when you sign up for our Service; complete a survey; register for a promotion, contest or sweepstakes; send us an e-mail message or complete an inquiry form to receive additional information; sign up for an email newsletter; report weather or other conditions; submit information about yourself (e.g., your gender, age, age range, address, birthday); request alerts or notifications; report locations; or make a purchase from us, contact customer support, or apply for a job. The following categories of information we collect and have collected in the last 12 months:
B.Information Collected Automatically
We also may collect certain information through automated means. The categories of information we automatically collect and may have collected in the last 12 months includes:
For further information on how we use tracking technologies for analytics and advertising, and your rights and choices regarding them, see the “Analytics and Advertising” and “Your Rights and Choices” sections below.
C. Information From Third-Party Sources
We also collect information from third-party sources in limited circumstances. The following are the categories of sources we collect information from:
3. How We Use Your Personally Identifiable Information
Notwithstanding the above, we may use information that does not identify you (including information that has been aggregated or de-identified) for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we use information about you, please see the “Your Rights and Choices” section below.
We may combine information about you with information obtained from other sources. These sources may include Service Providers that help us determine location based on your IP address; online and offline data providers, from which we obtain demographic, interest based and online advertising related data; publicly-available sources; and partners that help market to you products or services that may be of interest to you.
We do not rent, transfer or share PII about you with other people or non-affiliated companies in exchange for money. In section 4 below, we explain the ways we may disclose your PII with third-parties.
4. How We Share Your Personally Identifiable Information
Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Rights and Choices” section below.
5. Third-Party Websites, Third-Party Services, Plug-Ins and Links
In some cases, you may navigate to pages of other websites that are framed with elements of a Service offered by us such as in the header or footer. In that case the URL will identify the site you are visiting. In other cases, such as advertisements, you will be connecting to another site or service when you click on or otherwise activate those opportunities, including click-to-call, click-to-text, and click-to-email opportunities. You may also encounter third party applications that interact with the Service. The following are some examples of ways our Service may connect you to other unaffiliated websites and Internet-based services:
6. Analytics and Advertising
We, our service providers acting on our behalf, and our Vendors, use various Internet technologies which help us to manage the operations of a Service offered by us and track your usage behavior so that we can tailor information and advertisements to make your visits more enjoyable and meaningful.
In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services.
As part of this process, we may incorporate tracking technologies into our own Service (including our website and emails) as well as into our ads displayed on other websites, platforms and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).
We also contract with certain service providers to track, analyze and report data about the usage of our Service using these Internet technologies. These service providers include Adobe and its Adobe Analytics product. To obtain information about the privacy and security practices of Adobe and your options to set your Adobe preferences, use the following link: http://www.adobe.com/privacy.
For further information on the types of tracking technologies we use on the Service and your rights and choices regarding analytics, Interest-based Advertising, and Matched Ads, please see the “Information Collected Automatically” and “Your Rights and Choices” sections.
7. Your Rights and Choices
A. Account Information.
B. Tracking Technology Choices.
Please be aware that if you disable or remove tracking technologies, some parts of the Service may not function correctly.
C. Analytics and Interest-Based Advertising.
Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/
The companies we work with to provide you with targeted ads are required by us to give you the choice to opt out of receiving targeted ads. Most of these companies are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/
To opt out of us using your data for Matched Ads, please contact us as set forth in the “Contact Us” section below and specify that you wish to opt out of matched ads. We will request that the applicable technology service not serve you Matched Ads based on information we provide to it. Alternatively, you may directly contact the applicable technology service to opt out.
You may also limit our use of information collected from or about your mobile device for purposes of serving targeted ads to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Interest-Based Ads” (for Android devices).
Please note that if you opt out using any of these methods, the opt out will only apply to the specific browser or device from which you opt out. We are not responsible for the effectiveness of, or compliance with, any opt out options or programs, or the accuracy of any other entities’ statements regarding their opt out options or programs.
Please note that your opt out is limited to the email address, device, and phone number used and will not affect subsequent subscriptions.
E. Unlinking Your Accounts.
8. Children’s Privacy
We are committed to protecting the safety and privacy of young people using the Internet. You must be 18 years or older to subscribe to the Service. Anyone under the age of 18 may only use the Service with his or her parent’s or guardian’s permission and supervision. We do not knowingly collect PII from children under the age of 18. The Service may contain links to third-party websites and other services geared to children. The linked sites and services are not under our control. We are not responsible for the content of any linked site or service or any link contained in a linked site or service, nor are we responsible for the privacy practices of the operators of those sites or services with respect to children. We strongly encourage parents and guardians to review the privacy policies of all linked sites and services.
If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at
9. Security and Account Access
We have put in place appropriate physical, electronic and managerial procedures designed to protect and safeguard your data from unreasonable alteration, acquisition, or misuse by unauthorized third parties. We use standard industry practices to protect your PII, however, we cannot guarantee that your communications with the Service will never be unlawfully intercepted, or that your PII will never be unlawfully accessed by third parties.
In the unfortunate event that your PII is compromised, we may notify you by email (at our sole and absolute discretion) to the last email address you have provided to us in the most expedient timeframe that is reasonable under the circumstances. Please note, however, that delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system, or, if notification would impede a criminal investigation, to accommodate the legitimate needs of law enforcement.
Please note that if you allow others to use your account (including others you permit to set up profiles under your account), they may be able to view information about your account or any of the profiles under your account, including information about the videos you view and your email address.
11. Contact Us
Weather Group Television, LLC
300 Interstate North Pkwy SE
Atlanta, GA 30339
ATTN: Legal Dept
12. Additional Disclosures for Nevada Residents
Nevada law (NRS 603A.340) requires each business to establish a designated request address where Nevada consumers may submit requests directing the business not to sell certain kinds of personal information that the business has collected or will collect about the consumer. A sale under Nevada law is the exchange of personal information for monetary consideration by the business to a third party for the third party to license or sell the personal information to other third parties. If you are a Nevada consumer and wish to submit a request relating to our compliance with Nevada law, please contact us as at
13. Additional Disclosures for California Residents
These additional disclosures for California residents apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act, and subject to all related regulations and guidelines by the Attorney General and/or the California Privacy Protection Agency (collectively the “CCPA”), provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights.
A. Notice of Collection
In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:
For more information on the information we collect, including the sources we receive information from, review the section entitled “Personally Identifiable Information and Other Information Collected by Us” above. We collect and use these categories of personal information for the business purposes described in the section entitled “How We Use Your Personally Identifiable Information” above, including to provide and manage our Service.
We do not provide personal information about you to other companies in exchange for money. We do, however, share personal information with companies that we work with, including to help us market or advertise to you. You can find out more about our practices in our “Analytics and Advertising” section. Even though we do not provide personal information to these companies for money, California law may characterize our use of your information in this context as a “sale.” To the extent “sale” under the CCPA is interpreted to include advertising technology activities such as those disclosed in the section entitled “Analytics and Advertising,” we comply with applicable law as to such activity. To opt out of the sharing of your personal information to third parties for advertising or marketing purposes, review the “Right to Opt Out” section.
We disclose the following categories of personal information for commercial purposes: identifiers, demographic information, commercial information, internet activity, geolocation data and inferences. We use and partner with different types of entities to assist with our daily operations and manage our Service. Please review the section entitled “How We Share Your Personally Identifiable Information” above for more details about the parties we share information with.
B. Right to Know and Delete
If you are a California resident, you have the right to delete the personal information we have collected from you. You also have the right know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:
To exercise any of these rights, call our toll free number at (877) 747-6045, or email us at
C. Right to Opt Out
While we do not exchange your personal information in exchange for money, we may share your personal information with companies that we work with, including to advertise or market products to you. You have the right to opt-out of that sharing of your personal information by us to third parties at any time. You may also submit a request to opt out by calling our toll-free number at (877) 747-6045, or emailing us at
D. Authorized Agent
You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.
E. Right to Non-Discrimination
You have the right not to receive discriminatory treatment by us for the exercise of any your rights.
F. Shine the Light
Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address set out in “Contact Us” above and specify that you are making a “California Shine the Light Request.” We may require additional information from you to allow us to verify your identity and are only required to respond to requests once during any calendar year.